LAPINK x FAIRFAX ROBERTS EVENT.
We collaborated with Oura to refine their brand visuals and redesign their website with a focus on clarity, calm, and ease of use.
Scope
Client
Duration
Year
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Challenge
(01)
Executed a co-branded event between LAPINK and Fairfax & Roberts, driving high-value customer crossover and sales.
The refreshed interface uses thoughtful spacing, subtle motion, and a calming palette to reflect the restful focus of the brand. We also refined typography and iconography to feel lighter, more intentional, and cohesive.
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Solution
(02)
The challenge was to create an event experience that could unify both LAPINK and Fairfax & Roberts audiences through a common cultural lens.
The result is a website that feels as thoughtful and well-being-focused as the product itself—calm, functional, and distinct.
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Conclusion
(03)
The event generated approximately $300K in on-site sales. It demonstrated how a culturally aligned experience can drive high-value conversion across both brands.
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